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March 2013 AIMCAL Award

In the Other Category, Hazen Paper captured the Marketing Award for the magazine insert it designed, metallized and converted to show off its Envirofoil® material. The transfer-metallized, coated-two-side 10-point SBS features custom holography, combining White Motion™ and Hazen-Lens™ images. It also showcases the recyclability of the metallized material, which uses 95 percent less metal than metallized inks. The insert ranks as the best-received design in the company’s history.

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‘Finding Nemo’ DVD Case

March 2013 AIMCAL Award

Hazen Paper earned the Marketing Award in the Decorative/Display Category for its role as metallizer and substrate supplier for the DVD case for Finding Nemo, a movie released by Disney Pixar, Burbank, California. The structure consists of Ultracure acrylic-coated Hazen-Lens™ holographic film with Hazen Custom Pattern #1398 Finding Nemo – DVD Combo Wave with Rainbow Border 07-19-12 laminated to coated-one-side 0.016-inch SBS.

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Elizabeth Arden Red Door, Pretty, Prevage and 5th Avenue

March 2013 AIMCAL Award

In the Healthcare, Toiletries and Cosmetics Packaging Category, Hazen Paper Co., Holyoke, Massachusetts, took home the Marketing Award for set-up cartons for holiday gift boxes for Red Door, Pretty, Prevage and 5th Avenue brand products from Elizabeth Arden, New York, New York. Hazen supplied the substrate, metallized the acrylic-coated Hazen Hazen-Lens™ Holographic 2D/3D Lens 60-gauge polyester/coated-one-side 80-pound litho paper, and shared converting duties with PrintaFoil Prestige Printing and Packaging, Cape Town, South Africa. The combination of three optical elements, 2D, 3D and Hazen-Lens™, is a relatively new holographic technique and produces a pattern with a high degree of movement that’s eye-catching even from side angles. The pattern also provides a family look for the various Elizabeth Arden products. Design and contract packaging duties were performed by Cultech Groupe Autajon, South Plainfield, New Jersey.

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Building a compelling brand package, without nailing the environment.

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