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World’s First Print-to-Register Custom Holographic Cover

Hazen Paper Company produces world’s first Digital print-to-register custom holographic cover produced on HP Indigo 7500 press.

Hazen custom Holojet after printingHolyoke, Massachusetts – Hazen Paper Company is pleased to announce that the program cover used for the official 2013 Basketball Hall of Fame Enshrinement ceremony was a world first: a Hazen custom hologram formatted on 12pt C2S Holojet Digital® printed in register on an HP Indigo 7500 commercial press.

The cover utilizes differing holographic techniques, with complex artwork designed by Hazen’s award-winning holographic lab. On the front cover, full spectrum color holography highlights the architecture of the iconic Basketball Hall of Fame building, set off by a custom white holographic border. On the back, special Hazen “lenses” create brilliant effects.

Developed exclusively for the ceremonies at the annual induction, the custom Holojet was printed on a sheet-fed HP Indigo press with variable data printing assigning a unique number to each program, thus preserving the programs as valuable publications and keepsakes. Additionally, pre-ceremony tickets to Enshrinement events were printed on a variety of Hazen Holojet products to add security features, authentication, and a verification to the the time sensitive tickets.

Working closely with the Hall of Fame, John Hazen, President, commented “we are proud to be at the forefront of design and substrates for custom holographic digital applications on an HP digital press with VDP technology.” “The HP Indigo press helped us control the tight tolerances associated with print-to-register requirements and holography. The HP Indigo white ink allowed the holography to shine through in specific areas. People attending the ceremonies couldn’t put the program down.”

Alon Bar-Shany, Vice President and General Manager of HP Indigo, added, “Use of transfer metallized holography and commercial brand identity, security printing, and high-end graphics has exploded in recent years. HP Indigo’s unique print capabilities combined with this new substrate enable new applications and new solutions for growth in the print industry”.

Founded in 1925, with additional satellite facilities in Osgood, IN, and Housatonic, MA, Hazen Paper Company is a world-class paper converter specializing in the creation of

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holographic originations, film, foil and paper laminations, transfer metallizing, gravure printing, specialty coating and rotary embossings. Hazen Paper Company products enjoy wide acceptance for use in health and beauty packaging, golf ball packaging, entertainment and media packaging, bookbinding, scratch–off lottery tickets and other security related tickets, tags, and labels, as well as for fine art photo mountings. Hazen is Chain of Custody certified for FSC, SFI, and PEFC.