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Album Cover

March 2014 AIMCAL Award

Hazen Paper, in conjunction with Henderson Specialty Paper, captured the Marketing Award for the cover of Gap Dream’s Shine Your Light album for Burger Records, Fullerton, California. Hazen Paper converted and metallized the Ultracure-coated 48-gauge film/0.018-caliper SBS. The metallized film features a copyrighted, custom Hazen-Lens™ hologram with two focal points, one on the front and a smaller version on the back. The Hazen-Lens™ hologram and printing are precisely registered. Stoughton Printing, City of Industry, California, provided design and contract packaging services.

Judges Comments

Judges noted the front and back sides of the album cover carry basically equal impact. Regardless of which side you see, “It catches the eye and makes you want to pick it up,” noted one judge.

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Golf Ball Box

March 2014 AIMCAL Award

Hazen Paper’s Technical Award in the Nonfood Category recognizes three-pack sleeves and 12-pack folding cartons for Titleist Pro V1 and Pro V1x golf balls from Titleist, Fairhaven, Massachusetts. Hazen transfer-metallized the 16-point SBS from Clear Water Paper, Canton, Georgia. The transfer-metallized SBS replaces an SBS/foil lamination to achieve source reduction (95+ percent less aluminum), enhance recyclability and improve appearance. In fact, the brightness and reflectivity of the transfer-metallized surface reads more than 800 gloss meter units, roughly double the reading of the foil laminate. (A perfect mirror reads 1,000 units.) Transfer-metallized board also exhibits less curl, or tension, than a foil or film lamination for jam-free travel through folding, gluing and filling operations. The lower aluminum content also minimizes the chance that the package will accidentally trip electronic security or radio frequency identification systems. The sheeted board is hot-leaf stamped and offset printed. Converting and design duties were performed by Curtis Packaging, Sandy Hook, Connecticut. Hazen coats and metallizes base film in house to replace aluminum foil in Hazen’s lamination to paperboard operation.

Judges Comments

Judges applauded the enhanced recyclability and sheen of the transfer-metallized packaging. “The folding cartons and boxes reflect the quality of the premium product,” commented one judge.

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Spiderwire Stealth Glow-Vis Braid

March 2014 AIMCAL Award

In the Nonfood Packaging Category, Hazen Paper Co., Holyoke, Massachusetts, captured the Marketing Award for its role in a metallized carton with a print-in-register Hazen-Lens™ hologram for Spiderwire Stealth Glow-Vis Braid, a premium fishing line from Pure Fishing, Inc., Spirit Lake, Iowa. Hazen designed the custom Hazen-Lens™ hologram, a radiating, glowing burst with a discreet image of the spider legs, in conjunction with Olympak Packaging and Printing, Minneapolis, Minnesota. Hazen also applied an embossable gravure coating to 48-gauge metallized polyester, embossed and metallized the film to create the hologram, laminated the film to 16-point solid bleached sulfate (SBS) and sheeted the material into 24 x 36-inch sheets. Olympak Packaging and Printing prints the sheets in register and converts the folding carton. The combination of Hazen-Lens™ holographic elements with registered printing is said to be unique for fishing line and a reflection of its first-of-its-kind status, a fishing line that glows above water, but not below. The carton, which consists of 100 percent recycled paperboard with a minimum of 35 percent post-consumer-recycled content, is credited with generating reorders more quickly than anticipated.

Judges Comments

The judges felt the Hazen-Lens™ holographic carton was well executed and would stand out in the fishing gear aisle. In addition, noted one, “It’s reflective of the high-end nature of the product.”

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Pour Homme Box

March 2014 AIMCAL Award

The Technical Award in the Healthcare, Cosmetics and Toiletries Category recognized Hazen Paper’s metallizing and converting role in setup boxes for Gucci Pour Homme and Made to Measure gift sets from Procter & Gamble Co., Cincinnati, Ohio. Hazen supplied Ultracure acrylic silver 48-gauge metallized polyester and laminated it to the coated side of 80-pound litho paper. The film laminates well and smoothly stretches around the padded top of the Pour Homme box. McLean Packaging, Moorestown, N.J., provided package design and contract packaging services.

Judges Comments

The judges were impressed with how all the elements of the packaging came together: metallization, lamination, ink laydown, pillow top and fingerprint-repelling surface. “It’s appealing from afar,” noted one member of the panel.

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Teeth Whitening System

March 2014 AIMCAL Award

Hazen Paper received the Marketing award in the Healthcare, Cosmetics and Toiletries Packaging Category. The award recognizes folding cartons for Opalescence Go Tooth Whitening System from Ultradent Products Inc., South Jordan, Utah. Available in mint, melon or peach flavors, the auto-bottom folding cartons feature a Hazen-Lens™ Double Rainbow hologram plus round diecut windows to mimic the bubbles found in the product’s active ingredient, hydrogen peroxide. Hazen Paper, working in conjunction with broker Henderson Specialty Paper LLC, Anaheim, California, served as metallizer and converter, metallizing Ultracure acrylic-coated Hazen-Lens™ Double Rainbow Holographic film and laminating it to the coated side of 0.018-caliper SBS. International Paper Box, Salt Lake City, Utah, served as package designer and contract packager.

Judges Comments

The judges loved the carton’s subtle design. “From a consumer standpoint, looking at it, makes me want to touch it, you automatically gravitate to it,” commented one judge. “It’s magnetic,” agreed another. “With two visible Hazen-Lens™ rainbows on all sides, the ‘movement’ is going to draw attention in the retail environment,” predicted another member of the panel.

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75th Anniversary Limited Edition of the Wizard of Oz

March 2014 AIMCAL Award

The litho label for a setup box, designed by Warner Home Video, Burbank, California, for the 75th Anniversary Limited Edition of the Wizard of Oz, won Hazen Paper the Marketing Award in the Label: Retail Category. The litho label consists of custom-registered, acrylic-lacquered 0.5-mil Hazen-Lens™ holographic film/80-pound coated-one-side paper with tightly registered holographic stars and rings for the top and embossed lettering for the top and side. Printing, finishing and box converting required a substrate with excellent lay-flat and stay-flat characteristics. Multi Packaging Solutions, Inc., New York, New York converted the box at its facility in Indianapolis, Indiana.

Judges Comments

The judges were impressed with the well-executed combination of tightly registered Hazen-Lens™ holography, printed elements and embossing. “A well-done piece,” they agreed.

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Miggs Poster

March 2014 AIMCAL Award

Hazen Paper earned the Marketing Award in the Decorative/Display Category for its role as metallizer and substrate supplier for a poster designed by Dwight Maddox, Atlanta, Georgia, for Don Miggs, Tampa, Florida, and his pop/rock band Miggs. Designed to be printed in four colors plus white on an HP 7500 Indigo digital press, the poster consists of HP Indigo-compatible overlacquer/transfer-metallized 12-point coated-two-side Hazen Burst Hazen-Lens™ Holojet® Digital stock. This design is the first use of the Burst Holojet® stock for a poster and met the band’s desire for explosive graphics and recyclable material. To enhance the keepsake quality of the poster, the ultraviolet overlacquer provides a surface receptive to signing autographs.