March 2014 AIMCAL Award
The litho label for a setup box, designed by Warner Home Video, Burbank, California, for the 75th Anniversary Limited Edition of the Wizard of Oz, won Hazen Paper the Marketing Award in the Label: Retail Category. The litho label consists of custom-registered, acrylic-lacquered 0.5-mil Hazen-Lens™ holographic film/80-pound coated-one-side paper with tightly registered holographic stars and rings for the top and embossed lettering for the top and side. Printing, finishing and box converting required a substrate with excellent lay-flat and stay-flat characteristics. Multi Packaging Solutions, Inc., New York, New York converted the box at its facility in Indianapolis, Indiana.
The judges were impressed with the well-executed combination of tightly registered Hazen-Lens™ holography, printed elements and embossing. “A well-done piece,” they agreed.