March 2015 AIMCAL Award
The Technical Award in the Healthcare, Cosmetics and Toiletries Category recognized Hazen Paper’s metallizing and converting role for another Victoria’s Secret fragrance, Victoria’s Secret Love. This box consists of Ultracure Acrylic Silver Duplex 48-gauge laminated to both sides of 0.018 solid bleached sulfate. The use of metallized film on both sides of the package complements heavy embossing, which is repeated on the inside and delivers continuity of the gold color inside and out. TPC also provided design and contract packaging services for this project.
The judges were impressed by the duplex construction. “This requires careful execution and helps deliver shelf impact,” noted one judge.