March 2015 AIMCAL Award
In the Other Category, Hazen Paper captured the Marketing Award for the Lotto Quebec Celebration 25E Anniversaire Pouch 2014 for Loto-Québec, Montreal. Hazen Paper supplied the substrate and metallized and converted it. The pouch structure consists of a direct embossed Holo-Lens® holographic film with a custom pattern of 25s with Fireworks. It’s printed with Lotto Quebec’s Celebration 25th Anniversary graphics and laminated on the non-metal side to a sealable PE. Resulting rollstock was shipped to Scientific Games Montreal where a previously printed scratch ticket with multiple opportunities to win was inserted into a pouch consisting of the Holo-Lens® holographic material and a bottom layer of clear polyester to provide visibility of the ticket inside. For the anniversary celebration, the custom 25s with Fireworks holographic pouch replaced the Lotto’s usual silver metallized PET pouch. According to Hazen Paper, this is the first use of custom Holo-Lens® holography to house a scratch ticket. The value-added material allowed the lottery to raise the price from $20 per pouch to $25. Scientific Games Montreal provided design as well as contract packaging services.
Judges liked the combination of custom Holo-Lens® hologram with scalloped sealing. “This was a well-executed project,” said one judge.