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March 2010 AIMCAL Award – Sustainability

The heavy caliper paperboard not only protects the contents during distribution, but also is transfer-metallized on the uncoated side to provide a gold backdrop for a 750-milliliter bottle of Crown Royal and two glasses.  Previous designs used a 48-gauge polyester/foil/paperboard insert, which had to be manually positioned.  Replacing the film/paperboard laminate with transfer-metallized paperboard cuts material consumption by nearly one-third, requires substantially less metal, and increases production rates by eliminating hand-loading of the insert.