March 2006 AIMCAL
Hazen Paper Company, Holyoke, Massachusetts, swept the Cosmetics Category, capturing both the Marketing and Technical Awards.
The Marketing Award in the Cosmetics Category honors a holographic set-up box for a Provocative Woman gift pack from Elizabeth Arden, New York, New York. As the converter, Hazen laminates 48-gauge rainbow holographic polyester, metallized by Spectratek Technologies, Inc., Los Angeles, California, to the coated side of 20-point SBS using water-based adhesive. Hazen also coats the film with its Ultracure acrylic lacquer. Hub Folding Box, Mansfield, Massachusetts, served as package designer and contract packager and also enhanced the strength and appearance of the box with 48-gauge reflective silver, metallized polyester film on the inside. The criss-cross effect of the rainbow and overall black print on the exterior provide an eye-catching presentation under the high-intensity lighting found at cosmetics counters in department stores.