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March 2011 AIMCAL

In the Nonfood Packaging Category, Hazen Paper Co., Holyoke, Massachusetts, captured the Marketing Award. Hazen Paper served as the substrate supplier and metallizer for a holographic slip case for the Elvis 75th Anniversary DVD Collection from Warner Home Video, Burbank, California. The slip case wrap consists of 60-gauge custom holographic mPET laminated to 80-pound, coated-one-side litho/label paper from Hazen. A two-/three-dimensional Hazen-Lens™ insert adds a security feature. The custom hologram, a repeating pattern of the name Elvis, reflects the persona of the star as well as the integrity and pizzazz of the brand. The litho/label stock exhibits excellent lay-flat and stay-flat characteristics to support faster printing and die-cutting speeds and the PET helps prevent score cracking.