HOLYOKE, MA –– A new sample book from Hazen Paper Company, “Phantom Options™,” demonstrates innovative capabilities with exciting samples of products brand owners and package designers can employ to differentiate and enhance brands. Introduced recently at Luxe Pack New York, the book includes a selection of Hazen Multi-Ply™ swatches, bound to show front and back, side by side. Multi-Ply is a duplex stock constructed of two pasted paper layers, one white solid bleached sulfate (SBS), the other a pulp-dyed kraft, available in a variety of colors. Offered in calipers from 16 pt to 28 pt, Multi-Ply offers rigidity and durability ideal for adding brand value. But that’s just the foundation: with Hazen’s prowess in holography, lamination and embossing, the creative possibilities are endless.

Hazen laminates metallized and holographic film to the white side of Multi-Ply and embosses the colored side with any of a hundred patterns. The result is a truly unique packaging option that promotes consumer fascination inside and out. Designers may choose to create a come-hither wow by using holography on the outside to attract and engage consumers visually; when consumers open the package, they are further engrossed by color and textural embellishment. Designers may opt for a holographic interior instead – either way, Phantom Options guarantee extended interaction – it’s hard to put a package like this down.

The sample book presents a number of swatches for inspiration: the variables of holographic effect, color, texture, and weight deliver limitless combinations. Hazen Holography™ is available in a wide array of patterns and can be fully customized in Hazen’s award-winning holographic lab. As displayed by the sparkling vivid red holographic cover of the sample book, the holography can also be tinted. Covert security features can be designed in. Product configurations not shown in Phantom Options can be developed with specific holographic patterns, embossing, and colors.

According to Hazen President John Hazen, “The potential is tremendous. Brand owners are seeking new ways to amplify brand impact, motivate customer loyalty, and secure brand integrity. These stocks deliver a powerful visual and tactile experience that cannot be counterfeited.” Hazen’s vertically integrated, U.S. based manufacturing operations facilitate total control and accelerated production.

Founded in 1925, Hazen Paper Company is an innovative paper converter specializing in holographic origination, film coating, foil and paper lamination, metallizing, precision-matched color coatings, gravure printing and rotary embossing. A family-run company with multiple manufacturing facilities in Holyoke, MA, Hazen is committed to sustainability, using renewable energy sources to produce specialty materials (paper, film, holographic masters) for worldwide use in box making (folding carton and set-up box), label making (pressure-sensitive and cut and stack), scratch–off lottery and other security-related tickets, tags, and cards (gift, game, trading, greeting, blister), as well as fine art applications. Since 2006, Hazen has produced holographic design, large-format origination and production utilizing a number of leading-edge technologies including Hazen-Lens®. Hazen has certification to supply converted paper and paperboards that are FSC, SFI and PEFC certified. For more information, call 413-538-8204.