HAZEN PAPER’S ENVIROFOIL® PACKAGING FOR TITLEIST®
NAMED FINALIST FOR LUXE PACK IN GREEN AWARD.
HOLYOKE, MASSACHUSETTS – Hazen Paper Company was recently named a finalist for the Luxe Pack in Green Award for environmentally friendly Titleist® Golf Ball Packaging. Sponsored by the magazine Beauty Packaging, the juried competition was featured at the prestigious trade fair Luxe Pack New York 2014, dedicated to the packaging of luxury goods, where 200 of the “most innovative packaging suppliers in the world” were showcased. Jury members included George Beylerian and Dr. Andrew Dent of Material ConneXion; Dan Denisoff of Pernod Ricard; Jamie Matusow of Beauty Packaging; Stephanie Martins of L’Oreal; and Henry Renella of The Estée Lauder Companies.
The Titleist Pro V1 Golf Ball packaging delivered on three key objectives: source reduction, enhanced recyclability, and improved premium appearance. Decreasing the weight of the final package, it also reduced shipping costs.
Produced by Curtis Packaging in Sandy Hook, CT and in Asia, the packaging uses Hazen’s recyclable, biodegradable Envirofoil®. Envirofoil is a transfer-metallized 16 pt. SBS C1S that reduces aluminum by 95% compared to foil lamination and laminate by 99% compared to 48-gauge metallized film-laminated paperboard. The numbers are significant. In two years, this means 350,000 fewer pounds of aluminum. Enhancing eco-friendly characteristics even further, Hazen reuses the carrier film multiple times, and employs hydroelectric power for metallizing and coating operations. Envirofoil offers double the reflectivity of traditional foil board, and performs better in carton-filling operations, due to its excellent “lay-flat, stay-flat”© characteristics, improved score-ability and crack resistance, and lighter weight.
Founded in 1925, Hazen Paper Company is a premier paper converter specializing in holographic origination, film, foil and paper lamination, transfer metallizing, gravure printing, specialty coating and rotary embossing. Headquartered in Holyoke, MA, with additional satellite facilities in Osgood, IN, and Housatonic, MA, Hazen produces specialty materials for worldwide use in retail display and POP, luxury, entertainment and media packaging, bookbinding, scratch–off lottery and other security-related tickets, tags, and labels, as well as fine art applications. Hazen has certification to supply converted paper and paperboards that are FSC, SFI and PEFC certified.