March 2015 AIMCAL Award
Hazen Paper also swept the Decorative/Display Category. A display for the MAC Lightful skincare line from Estee Lauder Companies Inc., New York, NY, earned the Marketing Award. Hazen metallizes and converts the Ultracure Acrylic Silver Reflector 2-mil metallized polyester/0.014 coated-two-side solid bleached sulfate laminate. The MAC brand wanted an extremely reflective base material for the display that would introduce MAC Lightful. The mirror-like gloss of the 2-mil Reflector film serves as the perfect backdrop for the simple graphics and accentuates product information. Sandy Alexander, Clifton, NJ, also participated in the project, serving as designer and contract packager.
The judges felt this display would be a shopper magnet. “It would definitely catch the eye,” said one judge. “It’s extremely well executed,” added another member of the panel.