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March 2014 AIMCAL Award

In the Nonfood Packaging Category, Hazen Paper Co., Holyoke, Massachusetts, captured the Marketing Award for its role in a metallized carton with a print-in-register Hazen-Lens™ hologram for Spiderwire Stealth Glow-Vis Braid, a premium fishing line from Pure Fishing, Inc., Spirit Lake, Iowa. Hazen designed the custom Hazen-Lens™ hologram, a radiating, glowing burst with a discreet image of the spider legs, in conjunction with Olympak Packaging and Printing, Minneapolis, Minnesota. Hazen also applied an embossable gravure coating to 48-gauge metallized polyester, embossed and metallized the film to create the hologram, laminated the film to 16-point solid bleached sulfate (SBS) and sheeted the material into 24 x 36-inch sheets. Olympak Packaging and Printing prints the sheets in register and converts the folding carton. The combination of Hazen-Lens™ holographic elements with registered printing is said to be unique for fishing line and a reflection of its first-of-its-kind status, a fishing line that glows above water, but not below. The carton, which consists of 100 percent recycled paperboard with a minimum of 35 percent post-consumer-recycled content, is credited with generating reorders more quickly than anticipated.

Judges Comments

The judges felt the Hazen-Lens™ holographic carton was well executed and would stand out in the fishing gear aisle. In addition, noted one, “It’s reflective of the high-end nature of the product.”