March 2014 AIMCAL Award
Hazen Paper received the Marketing award in the Healthcare, Cosmetics and Toiletries Packaging Category. The award recognizes folding cartons for Opalescence Go Tooth Whitening System from Ultradent Products Inc., South Jordan, Utah. Available in mint, melon or peach flavors, the auto-bottom folding cartons feature a Hazen-Lens™ Double Rainbow hologram plus round diecut windows to mimic the bubbles found in the product’s active ingredient, hydrogen peroxide. Hazen Paper, working in conjunction with broker Henderson Specialty Paper LLC, Anaheim, California, served as metallizer and converter, metallizing Ultracure acrylic-coated Hazen-Lens™ Double Rainbow Holographic film and laminating it to the coated side of 0.018-caliper SBS. International Paper Box, Salt Lake City, Utah, served as package designer and contract packager.
The judges loved the carton’s subtle design. “From a consumer standpoint, looking at it, makes me want to touch it, you automatically gravitate to it,” commented one judge. “It’s magnetic,” agreed another. “With two visible Hazen-Lens™ rainbows on all sides, the ‘movement’ is going to draw attention in the retail environment,” predicted another member of the panel.